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I’m here to help you and your organization switch your journey from fear & struggle to the journey that’s safe & progressive. To help you make the impact in the world and get the freedom you want — the joyful way.

Here is what I believe:

  1. You should serve your purpose that gets you fulfilled. Instead of being enslaved by business just to make money. You are HUMAN, not a systematic cog.
  2. You should serve your people who deeply care about you.  You all support each other to become thriving leaders. Instead of attacking people with marketing-s and advertising-s. You have supportive/friendly environment, not attention-oriented war-zone fight for market.
  3. You should know what your people need/want ahead of time so you can bring them closer to joint vision with 99,99% certancy of successful sell. Guessing what products/services to offer and failing to sell them is so 1995 ;)
  4. You should be calm and make a great living with your work. Instead of being constantly stressed and stretching yourself (negatively) and your resources you probably don’t even have.

Is my wisdom/knowledge for you? Well it is:

  • if you are owner (of a business or organization)
  • if you have/offer a product/service (or have one in the making)
  • if you just have a cause grater than yourself (a vision for better tomorrow for people)
  • if you have  a lifestyle hobby you’d like to somehow replace your current job with

I invite you to subscribe to my (free) newsletter to stay updated with useful tips on how to get on and stay on a journey that’s safe & progressive — the one where you make impact in the world and get the freedom you want. 


  • Great articles, crazy mind triggers, reviewed takeaways like podcasts, (e)books and courses won’t be missed here.
  • Introduction to doers and thinkers whose ideas and stories are so powerful that just hearing them will change you
  • An alternative to the “know-it-all, professional gurus”—you know, like myself. I want to prove you that no single person(nope, not even I) knows it all, and to show you that the best way to grow is to learn from a mix of smart people (like yourself I hope) who are willing to share their experiences and expertise.
  • I’ll try to infect you with a Passion Based Leadership.
  • Encouragement that YOU must have a vision and a mission, not just a startup, not just a company for yourself, but a calling for helping (your) people to live a better life.
  • I’ll act as a counter-weight to all the “startup guys” who try to convince you with their BS that the only reason to build a business today is so you can flip it tomorrow. The world is NOT changed by people who have an eye on the exit.


I’m super-engaged on Twitter so I invite you to join me there. I’ll be expanding the reach to other networks in near future. The first will be LinkedIn so I invite you to join me there too (feel free to connect).

@alanristic You do a great job modeling the way! #leadership, #leader, #business, #entrepreneurKimberly Davis
.@alanristic THANK YOU for your kindness, compliments, & teachings! You display true #leadership & style on Twitter!Penina Ryback
@alanristic thank you. For many things you say that calibrate the mind.Nada Andersen
I do recommend to take a walk on the TL of @alanristic. Fresh air for any day.Luc Macias
Thank you again for all the help and guidance you have been providing and will hopefully continue to do so. You are such a blessing to this endeavor.Heather Monschein

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This letter is written by me, Alan Ristić. If you hit reply, the reply goes to me. I respond as soon as I can. Most people can’t believe how fast, but don’t let me get your hopes up. Sometimes, it takes a few days. But if you hit reply, I’m there.

I respect your privacy and will honor your trust in me. You are why I write it.

Enjoy your day,

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